CEA NewsJump April 2022
Connecting you with Columbia's small business resources, events and more
Hi, CEA readers!
In case you have forgotten:
The transition to summer is here (though the rain may suggest otherwise). We hope you take it as an opportunity to not only grow your business, but your community connections and knowledge base as well. Visit our Community Calendar at the bottom of this newsletter for opportunities for both.
And if you have an upcoming event you want sent to our members, you can promote your event on the CEA calendar! Want to be featured in this newsletter? Visit https://www.startmo.biz/contribute/ and we will get in touch with you regarding specifics and logistics.
In this issue:
Guest Post: 4 Ways Growth Marketing Companies Can Hit Their Target This Year by John Hall
Incarcerated to Employed? Meet JusTech by LaunchCode
4 Ways Growth Marketing Companies Can Hit Their Target This Year
You and your team are excited to put your newly designed growth marketing campaigns into action this year. You’ve got a lot ready to roll out, from blog posts to white papers to social media posts using the latest tech trends. Will all that keyword research pay off? Are the organization’s campaigns going to bring in more business? You’re looking forward to seeing whether your efforts will have the hoped-for impact when all is said and done.
Knowing whether your growth marketing initiatives are performing well begins with establishing objectives that align with the company’s overall direction. Vague goals that are difficult to measure and track won’t do. You’ve got to set up detailed and trackable KPIs for each stage of the customer’s journey or sales and marketing funnel.
Using a workable framework, your team will be able to tell whether things are off track. Then they can make necessary adjustments to content and strategies to ensure you achieve your goals. Here are four methods to keep your company’s growth marketing on target this year.
Meet JusTech, a ‘LaunchCode’ program helping the incarcerated find employment in tech industry
JusTech, a program of LaunchCode, is focused on providing coding education to currently incarcerated students within the Missouri Department of Corrections.
Currently, programs are offered at the Missouri Eastern Correctional Center and the Potosi Correctional. On May 15, courses will launch at the Algoa Correctional Center.
The program is designed to help students develop tech skills, as well as an entrepreneurial mindset, and prepare them for successful reintegration upon release from prison. After 6 months learning coding skills, students have the opportunity to build a capstone project, and to work on real world programs & systems.
How you can help: The program is looking for individuals to serve as volunteers, mentors, and guest speakers to support the program. If interested, contact Haley Shoaf at email@example.com.
Community Calendar 📆
Small Business Week • May 2 - May 5 • Register
Women's Network 2022 ATHENA International Awards • May 12, 5:30 - 7:30 p.m. at Kimball Ballroom, Stephens College • Register
Spring into Health Fair • May 14, 10 a.m. - 1 p.m. at Achieve Balance Chiropractic • Register
Non Profit Roundtable • May 26, 11:30 a.m. - 4:30 p.m. at Stoney Creek Conference Center • Register